Close the Gap Between What You Promise and What Clients Experience
You’ve invested in stunning websites, polished proposals, and words like “integrity,” “transparency,” and “white-glove service.”
Yet clients still say: “The house is beautiful…but the process was stressful.” That quiet “but” costs you referrals, lengthens sales cycles, and forces more marketing spend to replace word-of-mouth.
I’m Patrick Rhyne — 20+ years in advertising agencies + hands-on custom home builder experience. I wrote the book on this exact problem: Closing the Congruence Gap. I help construction companies audit and realign sales-to-production handoffs, client update cadence, warranty responses, and internal culture — so the experience finally matches the promise.
Get the Book: Closing the Congruence Gap.
Discover the hidden distance between what construction companies promise and what clients actually experience — and why that gap quietly erodes trust, referrals, and long-term profitability. In Closing the Congruence Gap, I provides a practical framework for aligning sales, leadership, communication, and culture so your operations finally match your brand.
Results Clients See
More Referral-Based Work
Fewer Homeowner Escalations
Stronger Team Morale and Reduced Leadership Burnout
A Reputation That Compounds Trust
Most home builders don't lie — they drift. Alignment isn't charisma or aesthetics; it's the daily discipline of making sure what you promise is what clients actually feel. Close that structural gap, and everything else (referrals, margins, morale, reputation) compounds in your favor.
The Congruence Gap Philosophy